Our Integration with Google Business Messages

Surbo
Insights

The secret to customer satisfaction is convenience. Today’s consumers want it all. Call me now, send it now, buy it now - they expect the support every time, anytime and anywhere. For a superior customer experience, brands are expected to feed the desire for convenience and the desire for instant gratification.

On the quest to addressing queries at speed while providing great experiences, ValueFirst, a Twilio company will now help businesses engage with their customers on their favorite search engine. We are launching intelligent-yet-friendly chatbots on Google Business Messages to help consumers in the moment of their need.

Did you know? As many as 67% of consumers would rather message a business than speak to a person and 93% of online experiences begin with a search engine session. Connecting on Google Business Messages is like chatting, finding directions, or calling a brand via Google Search and Maps. The addition of a chatbot gives brands a competitive edge to initiate a conversation privately, 24x7, inside a browsing session, removing the friction of connecting on multiple channels.

An Amalgamation of Conversational AI and Google Business Messages

Reach More Consumers: Google’s Business Messages enable you to deliver helpful, timely, and engaging conversations directly from Google Maps and location-based Google search results on iOS and Android devices.

Conversational AI: Automate consumer interactions on the most popular messaging channels without hiring an army of agents. With Surbo, you can build AI-powered chatbots that work together with your human experts to generate leads, drive sales, and build loyalty.

Reduce calls and create conversational experiences with ValueFirst’s Surbo:

Surbo makes it easy for consumers to make reservations, book appointments, and get answers to questions in messaging channels they already use every day — including multiple Google entry points.

Surbo is an AI-driven platform to scale enterprise efforts to take on conversational commerce, conversational contact center, and conversational marketing. Surbo is powered by trained chatbots, machine learning, and smart analytics.

Key Benefits

Engage in the moments that matter most: Consumers searching for your brand can initiate messaging conversations from Google My Business or Google Maps listings — no need to call or navigate to your site or app.

Go contactless with location-based chats: Help consumers before they come in by checking in-store stock, scheduling appointments, organizing curbside pickup, updating reservations, and more.

More conversations, less development: Get up and running in no time with Google’s built-in interface. No brand development is required to take advantage.

Customer Engagement Redefined

A new conversational channel to convert prospects fast.

Real-Time Engagement: Offer seamless experiences at every stage of the customer journey in real-time. Wherever they are. Whenever they want.

Product Discovery: Allow customers to have conversations regarding the product and services directly with you and make product recommendations, schedule an appointment, make reservations, up-sell, cross-sell, and more. Convert discovery into conversions.

Personalized Engagement: Customers today expect more information and more personalization – instantly. 80% of customers are more likely to purchase a product or service from a brand that provides personalized experiences.

Automated Support: Understand customer requirements and receive, process, and respond to requests without the need to download an app or login into an account. Be there 24*7*365.

Seamless AI to Agent Handover: Get a 360-degree view of the customer actions, reduce wait time and automatically transfer to the human agent frictionlessly

Improved Branding and Retention: Expand your reach with a rich messaging experience using carousels, quick replies, photos, and more. Leave your customers feeling special.

Improve Ranking: Google considers business engagement to be one of the most important criteria in determining a company's SERP page ranking. That's why Google Business Messages is the best place to start the conversation from the search result page.

With Google’s Business Messages, brands can schedule meetings, send directions, purchase, upsell, and drive loyalty through its rich media features. Customers can connect with you right on the search result page and Google Maps with virtual conversational success managers- seamlessly!